My favourite product and its five positive features.
My favourite product (and one of the most important things in my life) is my computer. It gave me a good job and a lot of possibilities to spend my free time. I think there are a lot of positive features of computers. One of them is that computers help you to get a good job, because nowadays computer skills make people attractive to companies. Next positive feature is that computers can help you to solve more problems (e.g. mathematical), because their processing – power is higher that people's one. This is a cause of technological progress. Main positive feature (especially for school children) is that computers provide entertainment. They can spend their free time killing virtual people or earning virtual money. Next computers’ feature is that they provide possibility to text-based and voice conversation via the Internet. You can make pay – free talking to people who there are in other country. The last (of listed in this point) feature is that computers can help you to get information about everything. It doesn't depend on place where you are (it depends only on wireless network accessibility).
Describe the usual lifecycle of a new product (at least 8 phases).
a) invent a new product – when you have only a good idea for new one or you want to make some improvements for already existing product (or if your client wants you to enhance existing product);
b) design – when you make a plan of your product (for computer software you make UML diagrams). The final result of this phase is product specification.
c) prototype production – when you produce prototype for testing;
d) prototype testing – when you look for prototype's defects (for example lack of product features written in its specification);
e) manufacture product – when your factory produces your product;
f) promote product – when you show your product to the World;
g) launch product – when you introduce your product to the market;
h) marketing research – you do research, because you want to know what is customers' opinion of your product. It can be a cause of modification your product.
i) distribute – you provide your product to the shops;
j) discontinue – when you stop making your product (probably because of your competitor has a better one);
Three examples of companies promoting new food products.
One of companies promoting new food products is Knorr – producer of powdered soups. It launches a new line of its key products and you can watch its adverts on TV.
Other company promotes its new food products is McDonald's. Mentioned new product is in this case an Egg McMuffin and we can see its adverts on the Internet sites.
Tesco is an example of company which promotes its new food products all the time. We can see them on billboard or when we are watching TV.
Five examples of business sectors.
We have many of business sectors. For example:
a) telecommunications sector – provides all telecommunication services for individual customers and companies;
b) engineering sector – in charge of invent the new technology and up-to-date old one;
c) tourism sector – provides touristic services;
d) banking and finance sector - responsibles for financial matters of individual customers or others companies;
e) vehicle manufacturing sector - responsibles for vehicle production;
f) IT sector – provides services attached with all information technology aspects of the human's life;
g) food and drink sector – produces and provides food and drink;
h) pharmaceutical sector –it's in charge of medicaments production;
Advantages of a family-owned company.
a) You can promote yourself as many times as you want (so finally you can be a director or manager etc. and you can be proud of your position)
b) You can work flextime. In normal (regular 8-to-4 work) you usually have to be in work about 8 am and you mustn't go out before 4 pm. But if you work for your family business, you can go out and go back whenever you want.
c) Company's owner is your family, so you know and trust them more than other people. Cooperation with people who you know is better for you, because it provides you for example work security. This could be a cause of better results of your work.
Translation.
a) Nie spłaciliśmy jeszcze hipoteki.
b) Oni nie wypłacają nam wynagrodzenia w naszej walucie narodowej.
c) Nowa filia została otworzona przez dostawcę usług podróżniczych i finansowych.
d) Rotacja pracowników jest wysoka, więc roczny obrót jest niski.
e) Znajomość angielskiego jest moim największym atutem.
f) Nie zarabiam dużo w mojej regularnej pracy (w której pracuję notabene od 9 do 17), więc robię nadgodziny.
True or false (according to Colin Barrow (CB))
a) It is not possible for small companies to grow during economics downturns.
It's false, because CB said that “...expansion in an economic downturn is possible for smaller business”.
b) Small companies are in a worse situation than big companies during downturns.
I think, it's false, because he said that “...small and medium – sized enterprises can still grow (...) and some of them may be better placed than bigger businesses.”;
c) Small companies should look especially at their customers and their finances.
It's true, because CB said “...owner-managers should focus on customers and finance”.
d) If small companies were paid more quickly, they would have fewer financial problems.
It's true, because reducing payment time would greatly reduce the cost of capital.
e) Overdrafts are a good source of finance in case of difficulty.
It's false. According to CB it's the worst source of money. Companies should build links to other source of finance instead of it.
Words completing.
| noun | verb |
| growth | grow |
| development | develop |
| challenge | challenge |
| research | research |
| control | control |
| collection | collect |
| reduction | reduce |
| cost | cost |
| finance | finance |
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